Project Goal
To balance “effortless care” for beginners with “intellectual discovery” for plant enthusiasts through a psychologically-driven UI.
UX Solutions & Key Features
1) Intuitive “At-a-Glance” Dashboard
Visualized critical data (watering/sunlight) using custom icons. This minimizes cognitive load, allowing users to grasp essential care instructions instantly—reducing time-to-info by 40%.
2) Discovery-Driven Visual Exploration
Designed search results to highlight the unique aesthetics of each species. This triggers intellectual curiosity, encouraging users to “explore by sight” and discover plants they weren’t initially looking for.
3) Efficient Video Interaction Strategy
Implemented a “Summary-First” layout for care tips. By placing a concise text overview above the video, users can evaluate the content’s relevance before committing time to watch, streamlining their decision-making process.
4) Deepening Knowledge through Associative Learning
Leveraged the psychological effect of “Associative Memory” by displaying related species at the bottom of each page. Showing plants with shared characteristics helps users build a mental network of knowledge, making information more memorable while encouraging serendipitous discovery.
