Make your product
actually work in Japan.

01

A clean, minimalist homepage that feels premium in the West often reads as empty or unreliable to Japanese users, who associate information density with credibility.

Direct-translated CTAs

A literally translated CTA isn’t grammatically wrong — it’s just not how Japanese UI actually talks. That small mismatch quietly signals “this was translated,” not designed for us.

03

Lack of Visible Trust Info

Japanese users place a high premium on trust, and will almost always check a company’s background before signing up or making a purchase. It’s not only whether that information exists, or how much of it there is — what matters just as much is whether the Japanese throughout the entire site reads like something a trustworthy company would actually say, not like a site that was simply translated into Japanese.