{
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    "date": "2026-04-21T23:59:22",
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    "modified": "2026-04-22T00:09:54",
    "modified_gmt": "2026-04-21T15:09:54",
    "slug": "edtech-app-ui-audit-localization-strategy",
    "status": "publish",
    "type": "portfolio",
    "link": "https:\/\/kotono.website\/ja\/?portfolio=edtech-app-ui-audit-localization-strategy",
    "title": {
        "rendered": "[ Audit ] EdTech App UI Audit & Localization Strategy"
    },
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        "rendered": "<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-cinzel-font-family wp-element-button\" href=\"https:\/\/drive.google.com\/file\/d\/1n8Y36fM44uWCfuKGjuCo0OiQfAIwbD-T\/view\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" target=\"_blank\" rel=\"noreferrer noopener\">\u5831\u544a\u66f8\u3092\u898b\u308b<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Overview<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e5\u672c\u5e02\u5834\u3078\u306e\u672c\u683c\u53c2\u5165\u306b\u5411\u3051\u3001\u5305\u62ec\u7684\u306aUI\u8a55\u4fa1\u3068\u65e5\u672c\u5e02\u5834\u5411\u3051\u306e\u30c8\u30fc\u30f3\u30fb\u30aa\u30d6\u30fb\u30dc\u30a4\u30b9\uff08ToV\uff09\u6226\u7565\u3092\u7b56\u5b9a\u3002\u5358\u306a\u308b\u7ffb\u8a33\u306b\u7559\u307e\u3089\u305a\u3001\u65e5\u672c\u306e\u6587\u5316\u7684\u306a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3084\u5b66\u7fd2\u7fd2\u6163\u306b\u5408\u308f\u305b\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u306b\u6ce8\u529b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Role<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark-list\">\n<li style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">UX\/UI\u30aa\u30fc\u30c7\u30a3\u30c3\u30c8\uff1a<br>\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u4e0a\u306e\u8ab2\u984c\u7279\u5b9a\u3068\u3001\u5177\u4f53\u7684\u304b\u3064\u5b9f\u884c\u53ef\u80fd\u306a\u6539\u5584\u6848\u306e\u63d0\u793a<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u6226\u7565\uff1a<br>\u65e5\u672c\u5e02\u5834\u306b\u7279\u5316\u3057\u305f\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u30fb\u30c8\u30fc\u30f3\u30fb\u30aa\u30d6\u30fb\u30dc\u30a4\u30b9\uff08ToV\uff09\u306e\u5b9a\u7fa9<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\u5e02\u5834\u30fb\u7af6\u5408\u8abf\u67fb\uff1a<br>\u65e5\u672c\u306eEdTech\u30c8\u30ec\u30f3\u30c9\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u8abf\u67fb\u306b\u3088\u308b\u5e02\u5834\u9069\u5408\u6027\u306e\u691c\u8a3c<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d7\u30ed\u30bb\u30b9\u3068\u6210\u679c\u7269<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">1) UI\u30aa\u30fc\u30c7\u30a3\u30c3\u30c8\u3068\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u8a55\u4fa1<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30d7\u30ea\u5168\u4f53\u3092\u8a73\u7d30\u306b\u8abf\u67fb\u3057\u3001\u8a8d\u77e5\u8ca0\u8377\u3092\u9ad8\u3081\u3066\u3044\u308b\u4e0d\u81ea\u7136\u306a\u65e5\u672c\u8a9e\u8868\u73fe\u3084\u30ec\u30a4\u30a2\u30a6\u30c8\u306e\u5d29\u308c\u3092\u7279\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h5 class=\"wp-block-heading\">\u6210\u679c\u7269\uff1a<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">UI\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3068\u3001\u305d\u308c\u306b\u5bfe\u3059\u308b\u5177\u4f53\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u7d10\u4ed8\u3051\u305f\u8a73\u7d30\u306a\u30aa\u30fc\u30c7\u30a3\u30c3\u30c8\u30fb\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3002<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">\u6226\u7565\u7684\u30ab\u30c6\u30b4\u30ea\u30fc\u5206\u985e\uff1a<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">\u6539\u5584\u6848\u3092\u300c\u30af\u30a4\u30c3\u30af\u30fb\u30a6\u30a3\u30f3\uff08\u5373\u6642\u6539\u5584\uff09\u300d\u3068\u300c\u9577\u671f\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\uff08\u69cb\u9020\u7684\u306aUI\/UX\u6539\u5584\uff09\u300d\u306b\u5206\u985e\u3002\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u3068\u30a8\u30f3\u30b8\u30cb\u30a2\u30ea\u30f3\u30b0\u306e\u5b9f\u88c5\u8ca0\u8377\uff08\u5de5\u6570\uff09\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8003\u616e\u3057\u305f\u63d0\u6848\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">2) \u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u8abf\u67fb<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u56fd\u5185\u306e\u4e3b\u8981EdTech\u30a2\u30d7\u30ea3\u793e\u3092\u5206\u6790\u3057\u3001\u5e02\u5834\u3067\u652f\u6301\u3055\u308c\u3066\u3044\u308b\u30c8\u30fc\u30f3\u30fb\u30aa\u30d6\u30fb\u30dc\u30a4\u30b9\u3092\u8abf\u67fb\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h5 class=\"wp-block-heading\">\u5206\u6790\uff1a<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">\u656c\u8a9e\u3068\u30bf\u30e1\u53e3\u306e\u4f7f\u3044\u5206\u3051\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u4fe1\u983c\u611f\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u5206\u6790\u3002<\/p>\n\n\n\n<div 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class=\"wp-block-paragraph\">\u8abf\u67fb\u7d50\u679c\u306b\u57fa\u3065\u304d\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u7528\u610f\u3057\u305fToV\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3001\u6226\u7565\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u63d0\u4f9b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h5 class=\"wp-block-heading\">\u5185\u5bb9\uff1a<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">\u53e5\u8aad\u70b9\uff08\u611f\u5606\u7b26\u306a\u3069\uff09\u306e\u4f7f\u3044\u65b9\u3084\u8a9e\u5c3e\u306e\u9078\u629e\u3092\u5b9a\u7fa9\u3057\u3001\u300c\u6e29\u304b\u307f\u304c\u3042\u308a\u3064\u3064\u3082\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u300d\u306a\u96f0\u56f2\u6c17\u3092\u69cb\u7bc9\u3002<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u5f71\u97ff\uff1a<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u8a00\u8a9e\u7684\u9078\u629e\u304c\u3001\u65e5\u672c\u306e\u6210\u4eba\u5b66\u7fd2\u8005\u306b\u3068\u3063\u3066\u306e\u300c\u4fe1\u983c\u6027\u300d\u3084\u300c\u89aa\u3057\u307f\u3084\u3059\u3055\u300d\u306b\u3069\u3046\u7e4b\u304c\u308b\u304b\u3092\u5206\u6790\u30fb\u63d0\u793a\u3057\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>",
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        "rendered": "<p>Overview In preparation for the platform&#8217;s full-scale entry into the Japanese market, I conducted a comprehensive UI audit and established a localized Tone of Voice (ToV) strategy. Beyond simple translation, I focused on optimizing the user experience by aligning the interface with Japanese cultural contexts and learning behaviors. Role The Process &amp; Deliverables 1) UI Audit &amp; Heuristic Evaluation I performed a deep-dive audit of the entire application to identify unnatural Japanese expressions and layout issues that increased cognitive load. Deliverable: A detailed audit spreadsheet mapping specific UI screenshots to actionable feedback. Strategic Categorization: Organized recommendations into &#8220;Quick Wins&#8221; (immediate fixes) and &#8220;Long-term Roadmap&#8221; (structural UI\/UX improvements) to balance business [&hellip;]<\/p>",
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