{"id":256,"date":"2026-04-21T23:59:22","date_gmt":"2026-04-21T14:59:22","guid":{"rendered":"https:\/\/kotono.website\/home\/?post_type=portfolio&p=256"},"modified":"2026-04-22T00:09:54","modified_gmt":"2026-04-21T15:09:54","slug":"edtech-app-ui-audit-localization-strategy","status":"publish","type":"portfolio","link":"https:\/\/kotono.website\/?portfolio=edtech-app-ui-audit-localization-strategy","title":{"rendered":"[ Audit ] EdTech App UI Audit & Localization Strategy"},"content":{"rendered":"\n
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View audit summary<\/a><\/div>\n<\/div>\n\n\n\n
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Overview<\/h2>\n\n\n\n

In preparation for the platform’s full-scale entry into the Japanese market, I conducted a comprehensive UI audit and established a localized Tone of Voice (ToV) strategy. Beyond simple translation, I focused on optimizing the user experience by aligning the interface with Japanese cultural contexts and learning behaviors.<\/p>\n\n\n\n

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Role<\/h2>\n\n\n\n
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  • UX\/UI Audit:
    Identifying usability issues and proposing actionable UI improvements.<\/li>\n\n\n\n
  • Localization Strategy:
    Defining a brand-consistent Tone of Voice (ToV) specifically for the Japanese market.<\/li>\n\n\n\n
  • Market & Competitor Research:
    Benchmarking Japanese EdTech trends to ensure market fit.<\/li>\n<\/ul>\n\n\n\n
    <\/div>\n\n\n\n

    The Process & Deliverables<\/h2>\n\n\n\n
    <\/div>\n\n\n\n

    1) UI Audit & Heuristic Evaluation<\/h4>\n\n\n\n

    I performed a deep-dive audit of the entire application to identify unnatural Japanese expressions and layout issues that increased cognitive load.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
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    Deliverable:<\/h5>\n\n\n\n

    A detailed audit spreadsheet mapping specific UI screenshots to actionable feedback.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    Strategic Categorization:<\/h5>\n\n\n\n

    Organized recommendations into “Quick Wins” (immediate fixes) and “Long-term Roadmap” (structural UI\/UX improvements) to balance business impact with engineering feasibility.<\/p>\n<\/div>\n\n\n\n

    <\/div>\n\n\n\n

    2) Competitor Benchmarking<\/h4>\n\n\n\n

    I analyzed three leading Japanese EdTech apps to understand the prevailing “Tone of Voice” in the market.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
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    Analysis Focus:<\/h5>\n\n\n\n

    Investigated the use of polite (Keigo) vs. casual (Tame-guchi) forms and how they influence user engagement and trust.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    Insights:<\/h5>\n\n\n\n

    Mapped the competitive landscape (e.g., Speak\u2019s professional trust vs. Duolingo\u2019s gamified friendliness) to help the client decide their brand positioning.<\/p>\n<\/div>\n\n\n\n

    <\/div>\n\n\n\n

    3) Tone of Voice (ToV) Definition<\/h4>\n\n\n\n

    Based on the research, I provided strategic feedback on the client’s ToV documentation.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
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    Key Contribution:<\/h5>\n\n\n\n

    Defined how to use punctuation (e.g., exclamation marks) and sentence endings to create a “warm yet professional” atmosphere.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    User Impact:<\/h5>\n\n\n\n

    Analyzed how these linguistic choices would affect the perceived credibility and approachability for Japanese adult learners.<\/p>\n<\/div>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Overview In preparation for the platform’s full-scale entry into the Japanese market, I conducted a comprehensive UI audit and established a localized Tone of Voice (ToV) strategy. Beyond simple translation, I focused on optimizing the user experience by aligning the interface with Japanese cultural contexts and learning behaviors. Role The Process & Deliverables 1) UI […]<\/p>\n","protected":false},"author":1,"featured_media":257,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[],"portfolio_tag":[],"class_list":["post-256","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/kotono.website\/index.php?rest_route=\/wp\/v2\/portfolio\/256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kotono.website\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/kotono.website\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/kotono.website\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kotono.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=256"}],"version-history":[{"count":10,"href":"https:\/\/kotono.website\/index.php?rest_route=\/wp\/v2\/portfolio\/256\/revisions"}],"predecessor-version":[{"id":268,"href":"https:\/\/kotono.website\/index.php?rest_route=\/wp\/v2\/portfolio\/256\/revisions\/268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kotono.website\/index.php?rest_route=\/wp\/v2\/media\/257"}],"wp:attachment":[{"href":"https:\/\/kotono.website\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=256"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/kotono.website\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=256"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/kotono.website\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tag&post=256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}